The regional leader in the production of bio-based and compostable packaging takes a natural step in its evolution, adopting a new visual identity for the company, a new business model and a new name to present the company's values - Promateris.
We are happy to be featured in Retail & FMCG magazine. You can read below a short excerpt of the interview with Tudor Georgescu, our General Manager, and make sure to read the entire article here.
Having a presence of more than 60 years in the packaging production industry, the regional leader in the production of bio-based and compostable packaging - Prodplast takes a natural step in its evolution, adopting a new visual identity for the company, a new business model and a new name to present the company's values - Promateris. The company aligns itself with a new generation of sustainable materials, from products with low environmental impact, to end-of-life solutions, thus targeting new markets interested in the transition to circular economy.
1. Bio-based and compostable - we produce a wide range of packaging made from renewable resources, with a focus on decarbonization. These include solutions for the retail segment (t-shirt bags, fruit & vegetable bags, waste bags, doggie bags, etc.), but also a range that addresses distribution or agricultural businesses. In the near future we will start the local production of bio-based, compostable gloves.
2. Bioplastic recycling - our aim is to have 0% waste in the production process, which we recently achieved. Residual waste from the manufacturing process is a valuable and high quality material, which we entirely recycle and reintroduce into the production process.
3. Electrical cable compounds - the compounding division specializes in the development and manufacturing of granules for the production of electrical cables.
How does the company position this rebranding?
In the past years, we focused our efforts on developing products with low environmental impact, such as compostable bio-based packaging. At the moment, although we are still in the transition period, 75% of our production is represented by this category of products. Our long-term vision is to offer the public more and more efficient and sustainable alternatives and we focus our efforts in this direction. We understand how important it's to be positioned and perceived correctly in the market, and thus the company's identity must reflect our production activity. Therefore, this change was natural for us and was an important step towards achieving our goals.
Promateris Group has ended the first quarter of 2021 with EUR 7.1 million in consolidated sales, a growth of 23% compared to the same period of last year. Such growth is mainly a result of an expanding portfolio of bio-based and compostable products, as well as an ever-developing network of clients.
Promateris has initiated an investment project of a new division, Bio Compounds, which aims to locally manufacture raw materials from partially renewable resources, used in the production of compostable packaging.
The Promateris Group closes 2020 with EUR 23.7 million in consolidated sales, an increase of 39% compared to the previous year. The growth is largely generated by the increase in production of biodegradable and compostable packaging. Promateris thus strengthens its position as a regional leader by developing distribution channels in Central and Eastern Europe, in countries such as Greece, Poland, Hungary.