The regional leader in the production of bio-based and compostable packaging takes a natural step in its evolution, adopting a new visual identity for the company, a new business model and a new name to present the company's values - Promateris.
We are happy to be featured in Retail & FMCG magazine. You can read below a short excerpt of the interview with Tudor Georgescu, our General Manager, and make sure to read the entire article here.
Having a presence of more than 60 years in the packaging production industry, the regional leader in the production of bio-based and compostable packaging - Prodplast takes a natural step in its evolution, adopting a new visual identity for the company, a new business model and a new name to present the company's values - Promateris. The company aligns itself with a new generation of sustainable materials, from products with low environmental impact, to end-of-life solutions, thus targeting new markets interested in the transition to circular economy.
1. Bio-based and compostable - we produce a wide range of packaging made from renewable resources, with a focus on decarbonization. These include solutions for the retail segment (t-shirt bags, fruit & vegetable bags, waste bags, doggie bags, etc.), but also a range that addresses distribution or agricultural businesses. In the near future we will start the local production of bio-based, compostable gloves.
2. Bioplastic recycling - our aim is to have 0% waste in the production process, which we recently achieved. Residual waste from the manufacturing process is a valuable and high quality material, which we entirely recycle and reintroduce into the production process.
3. Electrical cable compounds - the compounding division specializes in the development and manufacturing of granules for the production of electrical cables.
How does the company position this rebranding?
In the past years, we focused our efforts on developing products with low environmental impact, such as compostable bio-based packaging. At the moment, although we are still in the transition period, 75% of our production is represented by this category of products. Our long-term vision is to offer the public more and more efficient and sustainable alternatives and we focus our efforts in this direction. We understand how important it's to be positioned and perceived correctly in the market, and thus the company's identity must reflect our production activity. Therefore, this change was natural for us and was an important step towards achieving our goals.
Promateris consolidates its growth and reports a turnover of EUR 27.7 MIL in the first nine months of the year, with a slight upward trend compared to the same period of the previous year.
Promateris announces a shareholder change and welcomes among its shareholders - Pavăl Holding, the most representative investment vehicle on the local market.